Google and Meta ads for vet practices
New clients through your door,
from Google and Facebook ads.
CompanionBooked runs Google ads for veterinarians, plus Facebook and Instagram campaigns, for US vet practices. Our team writes and manages each ad, and every new client is traced back to the ad behind the booking.
- New clients traced to each ad
- Managed weekly by us
Live in 14 daysAds planned, made and run by us
- Top of Google, on Maps too
- Facebook and Instagram
- Aimed at nearby towns
- Live in 14 days
What our ads team does each week
Open afternoons on the schedule, and nobody on staff who knows Google Ads. Our team handles the account setup, the ad copy and the pages each ad opens.
Campaigns built and managed
Search, Maps and social campaigns set up around the services you want to fill.
Ads designed
Our team writes the words and designs the pictures, using photos of your team, your building and the pets you see.
Pages each ad lands on
Each ad links to a site page about that one service, with a booking button on it.
Weekly tuning
We move budget to the ads that bring calls and bookings and pause the ones that don't.
Your practice pays its ad spend straight to the ad platforms
The clicks bill your card; our team's work sits inside the plan.
Who runs your campaigns
Your account manager holds a monthly call on what the ads brought in. Two specialists build and tune the campaigns.
Dana Whitfield
Account manager
Marcus Ellison
Google Ads lead
Priya Raman
Social ads lead
What we run
Six parts of an ad plan, run by our team
Every part below is set up and managed by us. Pick one to see what it does for your practice.
Google Search
First in line for every nearby vet search on Google
Search ads appear above the map whenever someone nearby types a vet search. We bid on the services you want to fill, like dentals, new puppies and sick pets seen today, and keep your money off searches that don't fit, like jobs or pet food.
- Ads only for the towns and distance you choose, so you don't pay for clicks from people two hours away.
- Job hunters, pet food shoppers and other searches that won't book are kept out of your ads.
- Ads timed to your open hours, plus after close when booking is online.
Map
On the map with a call button, ringing straight to your desk
Maps ads put your practice above the pins with a call button. Every call comes in on a number tied to that ad, so you pick up at the desk and we learn which ad sent it. Calls nobody could reach get a text back.
- One tracking number per ad, which is how the report splits out calls from Maps, from Search and from Instagram.
- Calls from ads are recorded, so you and our team can hear what new pet parents ask the first time they call.
- Ad callers who hit a busy line get a quick text reply from the practice line.
- Your ad and your Google profile show the same hours and phone number, so nobody calls the wrong line or comes on a closed day.
Landing
Every ad opens a page made for that one service
An ad for dental cleanings that sends people to your home page wastes the click. Each ad here opens a page our team writes for that service, with your photos, the questions pet parents ask and a booking button set to that appointment type.
- A booking button set to that appointment type, not the home page.
- Pages sit on your own site with your logo and colors, so the ad and the visit feel like one practice.
- New pet parents fill in the intake form by text, so the history is in hand before they arrive.
- Pages fast on a phone, where most ad clicks come from.
Social ads
Nearby pet parents, scrolling Facebook and Instagram
Social ads reach pet parents before they search: a new puppy at home, a cat overdue for a checkup, a family that just moved. Our team aims them at your area, uses your own photos and sends people to book, call or message you.
- Shown to people within the drive you set around the practice, in their Facebook feed, Instagram feed and Stories.
- Replies to an ad land in the inbox at your desk, next to texts and calls.
- Ads built from your own photos of real pets and staff, not stock pictures.
- Seasonal ads for dental month, flea season and kitten season, planned on your monthly call.
Design
Ads that look like your practice, with your reviews
Our team writes and designs every ad: your logo, your colors, photos of your team and the pets you see, and lines from your Google reviews. Nothing goes live until you've seen it, and any ad you dislike gets pulled.
- Star ratings and short lines from your Google reviews on the ads that suit them.
- Turn down any ad and our team makes a new one, with no extra charge or limit.
- Your logo and colors on every ad, same as your site.
- Fresh pictures and words every few weeks, so the same pet parents don't see one ad forever.
Follow-up
What happens after someone clicks, calls or books
An ad only pays off when the new pet parent walks in. Once someone books from an ad, your practice texts a confirmation and the intake form, sends reminders, and follows up after the visit.
- A confirmation text from your practice number the minute they book online from an ad.
- Intake forms by text, filled in and signed ahead of day one.
- Two reminders ahead of the appointment, each holding a link to move or cancel it.
- People who ask about a price but don't book get a friendly follow-up text.
- A text asking for a review once that first visit is done.
- Their pets join your vaccine reminders by due date, like every other client.
Getting live
Your first ads live inside 14 days
You give us an hour, spread over a call and an approval. Our people handle accounts, tracking, words and pictures.
Day 1
Call
We ask which services you want to fill, which towns you draw from and what a new client is worth to your practice.
Thirty minutes
Week 1
Your accounts
We open the ad accounts at Google and Meta under your practice's name. Your practice pays its ad spend straight to the ad platforms. Tracking goes in before any ad runs.
In your name
Week 2
Ads
Our team writes the ads, designs the pictures and builds the landing pages. You review everything and ask for changes before launch.
Written, designed, shown to you
Day 14
Launch
The ads switch on, the desk phones start ringing and new pet parents book online. In those first weeks we watch every search term and cut what doesn't bring calls or bookings.
Live in 14 days
Monthly
Tune
Each month you get a short report on calls, bookings and new clients by ad, then talk with Dana about what to try next.
Monthly numbers, then a call
Ads for the searches that book
Pet parents also type
my dog is limping vet near me
Sick pets
Shows your same-day openings
vet for an older cat near me
Cat care
Sends them to your cat page
same day vet appointment
Same day
Books the slots still open today
vet open saturday near me
Saturdays
Running when you're open
where to get puppy shots near me
Vaccines
Opens your puppy and kitten page
who is the best vet near me
Star ratings
Shows your Google rating on the ad
cat dental cleaning cost nearby
Dental days
Fills the dental days you set
vet taking new clients near me
New clients
Books them straight online
spay and neuter near me
Surgery days
Fills the slots you choose
No contract. No setup fee. Live in 14 days.
See the ads we'd run for you
We'll pull up the searches pet parents run in your town and show you the first ads we'd launch, with the pages behind them. Month to month, no setup fee, live in 14 days.
Results from the ads
Ryan D.Owner, Fenby 112new clientsWe opened in March with an empty book. By June our Google ads were filling most new-client slots.
Marisol W.CSR, Bayside 1 in 2new-client calls from adsHalf my new-client calls now mention the puppy ad on Instagram. They book their shots before hanging up.
Desmond N.DVM, Oakmont 41new clients last monthOur last agency's reports were all clicks. Now I see new clients by ad, and what they spent.
Alana K.Manager, Oaks 18 dentalsbooked from ads a monthOur dental days had gaps for years. The ads fill them now, and the report shows which ad booked each one.
Rohan S.Head CSR, Linden 26 kittensbooked in MayI didn't expect Facebook to fill my desk's calendar. Our kitten ads booked a full month of first visits.
Jamie R.Ops lead, Birch 0 hoursin ad accountsI never touch an ad account. Once a month I read one page and ask questions on a call.
Ad questions
Owners' first questions about ads
Budget, tracking, contract: tap one to narrow the questions.
10 questions
Do Google ads pay off for a vet clinic?
Yes, for most practices: Google ads show your name to pet parents at the very moment they're picking a vet. They pay off best when each ad opens a booking page and every new client is traced back, which is how we run them.
How is the ad cost split?
There are two parts: the clicks and our team's work. Your practice pays its ad spend straight to the ad platforms. Writing, designing and managing the ads is in your monthly plan. We go over pricing on a 30-minute call, including a spend that suits your town.
A rep keeps phoning to say Google wants to run our ads. Is that real?
Treat it as a sales call, and ask what they'd report. Our team reports calls, bookings and new clients from each ad, not only clicks.
Will ads fill dental days and surgery slots?
Yes. Dentals, spays and neuters and other planned procedures make good campaigns, because people search for them by name and you choose which days to fill.
Can I tell which ad a new client came from?
Each month you see calls, bookings and new clients by ad. Every ad carries its own call-tracking line and booking link, so you know which one brought which new pet parent, and Dana walks through the numbers on a call.
Is Instagram worth it for a vet?
Yes: Facebook and Instagram ads reach local pet parents who aren't searching yet. They suit new puppy and kitten visits, dental month and a new DVM joining, and every reply comes to your desk.
Can we stop any month?
Yes. There's no contract; it's month to month, with no setup fee.
Whose account do the ads run in?
Your practice's own. We set up the Google Ads and Meta accounts in your name and manage them for you, so the history, audiences and results stay with your practice if you ever leave.
How soon can the ads start running?
Your campaigns switch on by day 14 of working with us. In between we open the accounts, set up tracking, make the ads and their pages, and show you all of it before launch.
Can ads help a brand-new practice get its first clients?
Yes, new practices are where ads help most. Before you have reviews or rankings, ads get your name seen by nearby pet parents from opening week, with booking and an intake form built in.
Often looked up
A question left?
Email sales@companionbooked.com with the services you'd like to fill, and Dana will suggest a first campaign.
Dana WhitfieldAccount manager
Request a demo