Practice guides
Veterinary marketing ideas and front-desk guides
Veterinary marketing ideas, plus booking and phone guides, for the DVMs and managers running a practice. Each post ends with steps for this week.
Topics
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What practices say
Ryan D.Owner, Fenby 10 minutesfor the monthly numbersI read four numbers in the report they send each month. Ten minutes, and I can see what's working.
Marisol W.CSR, Bayside Nonelunchtime calls rung outIf I can't pick up, our number texts them back, so I stay with the pet parent at the counter.
Desmond N.DVM, Oakmont +22new clientsOur Google listing and reviews were a mess. Now most new families say Maps is where they found us.
Alana K.Manager, Oaks +14%wellness exams bookedOur texts list each dog and cat that's due now. Wellness exams were up by the summer.
Rohan S.Head CSR, Linden Down by halfMonday no-showsOnline booking asks new clients for a card, and our Monday morning no-shows mostly went away.
Jamie R.Ops lead, Birch 3 a weekposts done for usThey post to our Facebook every week, and all we do is answer the comments.
Owner FAQs
Short answers on the topics above
The questions practice owners send us most often. Tap a word, or type your own, like ads or plans.
5 questions
Which job brings in new clients soonest?
Answering every call brings in new clients soonest, since pet parents who can't get through book elsewhere. Then tidy your Google listing, ask for reviews and open evening booking. Ads come last.
What's a normal vet no-show rate?
Around 11 percent of booked appointments go unkept at a typical practice, per AAHA data in Veterinary Practice News. Reminder texts that let people move the time, deposits and a policy agreed at booking pull it lower.
How often should our clinic post on social?
Most practices do well posting a few times a week, plus once on Google. A steady pace counts for more than volume.
Should we sell wellness plans?
Usually, yes. Monthly payments make pet parents likelier to accept the bloodwork and dentals they'd skip at checkout. A plan pays off when it covers its own costs per pet.
What should we write back to an angry reviewer?
Keep it short and kind, and say nothing about the pet's care. Thank them, then give the manager's name so they can talk it through by phone.
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Dana WhitfieldAccount manager
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